May 19, 2024
2017-2018 Undergraduate Catalog
MKT 100 Principles of Marketing
3 CreditsThis course is designed to familiarize students with the basic marketing concepts and the skills needed to define problems, identify opportunities, interpret their implications, and make decisions in a variety of marketing management situations. Topics include: marketing decision-making; consumer behavior; marketing strategies; and the development of comprehensive marketing plans. Case studies are also introduced.
Prerequisite(s): Completed or enrolled in ENG 101 and MATH 102 .
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