MKT 301 Consumer Behavior

3 Credits

This course acquaints students with the findings and theoretical basis of the consumer behavior discipline as well as develops skills, concepts, and findings in the design and analysis of marketing programs. Topics include: the effects of demographic, social, and psychological variables on buying behavior; levels of buyer involvement; and ego-identification which are seen as determinants in the decision process.

Prerequisite(s): MKT 200 (with a minimum grade of C).

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