May 09, 2024
2012-2013 Undergraduate Catalog
MKT 305 Retail Marketing
3 CreditsThis comprehensive introduction to retail marketing examines the major areas of retail practice and strategies for large and small retailers. Topics include: the classification of retailers; franchising; planning and organizing the retail firm; managing human resources; merchandise management; sales and service; and control.
Prerequisite(s): MKT 200 (with a minimum grade of C).
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