THEA 370 Theater Production: Marketing Management

3 Credits

The student supervises several areas of responsibility which are assigned to the marketing crew for a theater production. Opportunities for such supervisory experiences include (1) house management, which involves training and scheduling the ushers, maintaining a pleasant environment for the audience, and designing a lobby display; (2) box office management, which focuses on training and scheduling the box office staff, managing the reservation system, and accounting for box office receipts; and, (3) advertisement sales management, which involves the training and management of a sales staff, maintaining sales records, and accounting for advertising sales receipts. The purchase of materials and maintenance of accurate records of expenditures and attendance are also part of the student’s supervisory experiences in this course.

Prerequisite(s): THEA 270 ; Pre- or corequisite: THEA 103 .

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