2017-2018 Undergraduate Catalog
Archived Catalog
Marketing, B.S. |
122 Credits Required for MKT, B.S. Degree
The Marketing major offers career-minded students the opportunity to achieve a broad understanding of the major areas of business, while gaining specialized knowledge in the field of marketing. Marketing majors are prepared to secure challenging managerial careers in a variety of fields, such as product management, advertising, sales, retail management, and marketing research.
The Marketing major is designed to introduce students to areas that are critical to an understanding of how businesses operate: economics, finance, accounting, management, and marketing, and information systems. In addition to this common foundation, each student is exposed to the critical areas of marketing, i.e., consumer behavior, marketing research, and the elements that comprise a cohesive marketing strategy. Classroom teaching and exercises are supplemented by practical experience through the completion of a marketing internship with a local business. Thus, students gain both the breadth and depth of knowledge which are necessary for future success in a variety of marketing careers.
Accreditation
Neumann University’s Marketing major is accredited by the Accreditation Council for Business Schools and Programs, 11520 West 119th Street, Overland Park, KS 66213; Telephone: 913-339-9356, Fax: 913-339-6226; or www.acbsp.org .
Program Outcomes
In addition to meeting Business Division program outcomes, upon successful completion of this program, the graduate with a major in Marketing will:
- Understand the role of marketing within the overall economy and the importance of marketing to the success of both for-profit and nonprofit organizations.
- Understand the steps of a marketing strategy, including the identification of target markets and the development of a marketing plan.
- Understand the importance of the congruence of the marketing mix with an organization’s mission and objectives.
- Be prepared to embark on a marketing career in a variety of organizational settings.
Admission Criteria
Candidates for admission to the Marketing major are required to:
- Have a minimum 2.25 cumulative GPA.
- Complete at least 30 credits (and up to 75 credits), including the general business, major, and NU core requirements specific to the Marketing major that are listed in the first year of the Recommended Four-Year Plan detailed below. Transfer students from another regionally accredited college or university, or from another division from within Neumann University, must have their application to the major reviewed by the Dean of Business and Information Management after their first semester of taking Division of Business and Information Management courses at Neumann.
Progression Criteria/Degree Requirements
Progression in the Marketing major leading to a Bachelor of Science degree requires students to:
- Maintain a minimum 2.00 cumulative GPA.
- Achieve a grade of “C” or higher for all general business, major, and NU core requirements specific to the Marketing major.
- Complete a minimum of 122 credits.
Division Repeat Policy
- General business, major, and NU core requirements specific to Marketing may only be repeated once. Students must have written permission from the Dean of Business and Information Management to take a course for the third time.
- In total, only three different general business, major, or NU core requirements specific to Marketing may be repeated.
- Failure to earn a grade of “C” or better for general business, major, or NU core requirements specific to Marketing may result in dismissal from the Division.
NU Core Requirements for Marketing Majors: 41 Credits
- ECON 101 Introduction to the Economy and Personal Finance 3 Credits
- MATH 102 Introductory Statistics 3 Credits
- PHIL 202 Business Ethics 3 Credits
- Other NU Core Courses 32 Credits
General Business Requirements 33 Credits
- ACT 103 Financial Accounting 3 Credits
- MGT 100 Principles of Management 3 Credits
- MKT 100 Principles of Marketing 3 Credits
- BUS 202 Business Statistics 3 Credits
- BUS 250 Business Communications 3 Credits
- CIS 220 Management Information Systems 3 Credits
- ECON 202 Firms and Markets 3 Credits
- BUS 309 Legal Aspects of Business 3 Credits
- BUS 321 International Business 3 Credits
- FIN 301 Principles of Financial Management 3 Credits
- MGT 415 Production and Operations Management 3 Credits
Major Requirements: 30 Credits
- MKT 301 Consumer Behavior 3 Credits
- MKT 305 Retail Marketing 3 Credits
- MKT 310 Marketing Research 3 Credits
- MKT 315 Promotion 3 Credits
- MKT 320 Sales Force Management 3 Credits
- MKT 323 International Marketing 3 Credits
- BUS 394 Internship 3 Credits OR BUS 494 Internship 3 Credits
- MGT 460 Seminar in Management Policy 3 Credits
- Major Elective #1: 2/3/400 ACT/BUS/CIS/ECON/FIN/MKT/MGT/SM OR MATH 110+ or 200+ Language
- Major Elective #2: 2/3/400 ACT/BUS/CIS/ECON/FIN/MKT/MGT/SM OR MATH 110+ or 200+ Language
YEAR 1 - FRESHMAN - FALL (16 Credits)
- INT 101 The Neumann Experience 1 Credit
- THEO 104 Theological Foundations 3 Credits OR HIST 100+/200+ Core 3 Credits
- ENG 101 Rhetoric and Writing I 3 Credits
- MATH 102 Introductory Statistics 3 Credits
- MGT 100 Principles of Management 3 Credits
- MKT 100 Principles of Marketing 3 Credits
YEAR 1 - FRESHMAN - SPRING (15 Credits)
- ENG 102 Rhetoric and Writing II 3 Credits
- Modern Language 102+ Level 3 Credits OR Minor Course #1 3 Credits OR General Elective #1 3 Credits
- THEO 104 Theological Foundations 3 Credits OR HIST 100+/200+ Core 3 Credits
- ECON 101 Introduction to the Economy and Personal Finance 3 Credits
- ACT 103 Financial Accounting 3 Credits
YEAR 2 - SOPHOMORE - FALL (15-16 Credits)
- PHIL 102 Exploring Ethics 3 Credits OR Science Core with Lab 3 Credits
- Modern Language 101 Level 3 Credits OR Minor Course #1 3 Credits OR General Elective #1 3 Credits
- ECON 202 Firms and Markets 3 Credits OR BUS 321 International Business 3 Credits
- BUS 202 Business Statistics 3 Credits OR BUS 250 Business Communications 3 Credits
- MKT 301 Consumer Behavior 3 Credits
YEAR 2 - SOPHOMORE - SPRING (15-16 Credits)
- PHIL 102 Exploring Ethics 3 Credits OR Science Core with Lab 3 Credits
- Modern Language 102+ Level 3 Credits OR Fine Arts Core 3 Credits
- BUS 202 Business Statistics 3 Credits OR BUS 250 Business Communications 3 Credits
- ECON 202 Firms and Markets 3 Credits OR BUS 321 International Business 3 Credits
- MKT 305 Retail Marketing 3 Credits
YEAR 3 - JUNIOR - FALL (15 Credits)
- THEO course 200+ 3 Credits OR Fine Arts Core 3 Credits OR English Literature Core 3 Credits
- CIS 220 Management Information Systems 3 Credits
-
OR PHIL 202 Business Ethics 3 Credits
- 2/3/400 Any BIM Division Course 3 Credits OR MATH 110+ or 200+ Language 3 Credits
- MKT 323 International Marketing 3 Credits
- Minor Course #2 3 Credits OR General Elective #2 3 Credits
YEAR 3 - JUNIOR - SPRING (15 Credits)
- THEO course 200+ 3 Credits OR Fine Arts Core 3 Credits OR English Literature Core 3 Credits
- CIS 220 Management Information Systems 3 Credits OR PHIL 202 Business Ethics 3 Credits
- BUS 309 Legal Aspects of Business 3 Credits
- BUS 394 Internship 3 Credits OR BUS 494 Internship 3 Credits OR FIN 301 Principles of Financial Management 3 Credits
- MKT 315 Promotion 3 Credits
YEAR 4 - SENIOR - FALL (15 Credits)
- MGT 415 Production and Operations Management 3 Credits
- BUS 394 Internship 3 Credits OR BUS 494 Internship 3 Credits OR FIN 301 Principles of Financial Management 3 Credits
- MKT 320 Sales Force Management 3 Credits
- Minor Course #3 3 Credits OR General Elective #3 3 Credits
- Minor Course #4 3 Credits OR General Elective #4 3 Credits
YEAR 4 - SENIOR - SPRING (15 Credits)
- 2/3/400 Any BIM Division Course 3 Credits OR MATH 110+ or 200+ Language 3 Credits
- MKT 310 Marketing Research 3 Credits
- MGT 460 Seminar in Management Policy 3 Credits
- Minor Course #5 3 Credits OR General Elective #5 3 Credits
- Minor Course #6 3 Credits OR General Elective #6 3 Credits