2012-2013 Undergraduate Catalog
Archived Catalog
Communication and Media Arts, B.A. |
Communication and Media Arts
Students in the Communication and Media Arts major are trained to become “Media Arts Specialists.” They study a variety of courses emphasizing audience analysis and content delivery through audio, video, written and spoken communication. Graduates are prepared to approach professional tasks and projects with confidence, competence, and creativity in outlets such as journalism, radio, television, web-based production, social media, public relations and advertising. As part of their study,l CMA students are strongly encouraged to complete a minor.
Program Outcomes
Upon completion of this program, the graduate will earn a Bachelor of Arts with a major in Communication and Media Arts and will be able to do the following:
Demonstrate the integration of the Franciscan Values of reverence, Integrity Service, Excellence and Stewardship.
• Demonstrated and delivered through service learning opportunities and a value driven approach to the industry.
Command a working knowledge of the media industry.
• Demonstrated through various professional tasks, appropriate use of jargon, acquisition of skill sets of the industry and co-op experience.
Create and deliver oral, written, audio and video content.
• Demonstrated through activities such as website design, illustration, animations, brochures, corporate reports, radio broadcasts, consumer literature, and video projects.
Create and deliver projects and messages appropriate for different audiences and objectives.
• Demonstrated through engagement in researching, informing, performing, entertaining, persuading, and adjusting communication relevant to desired audience outcome.
Admission Criteria
Candidates for admission to the Communication and Media Arts major are required to:
- Achieve a grade of “C” or higher in all major and allied requirements as well as all Communication and Media Arts courses taken prior to admission to the major.
- Have a minimum cumulative GPA of 2.00.
- Make formal application to the major, preferably in the Fall semester of the sophomore year. Students must also successfully complete ENG 102 Rhetoric and Writing II , and CA 110 Introduction to Communication , both with a minimum grade of “C.”
Progression Criteria/Degree Requirements
Progression in the Communication and Media Arts major requires students to:
- Maintain a minimum 2.00 cumulative GPA.
- Achieve a minimum grade of “C” in every major and allied course requirement.
- Complete a minimum of 122 credits.
Cooperative Education Requirement
Students are required to complete a minimum of three (3) credits in Cooperative Education in areas related to Communication and Media Arts. See CA 394-396 , CA 494-496 in the Course Descriptions section of this catalog for specific details pertaining to this experience.
Major Requirements: 57 Credits
- CA 110 Introduction to Communication 3 Credits
- CA 206 Effective Public Speaking 3 Credits
- CA 215 Mass Media 3 Credits
- CA 250 Introduction to Web Design 3 Credits
- CA 265 Basic Television Production 3 Credits
- CA 270 Introduction to Desktop Publishing 3 Credits
- CA 285 Basic Audio Production 3 Credits
- CA 315 Writing for the Professions 3 Credits
- CA 345 Public Relations 3 Credits
- CA 355 Advertising 3 Credits
- CA 394-396 Cooperative Education Credit Varies
-
or
- CA 494-496 Cooperative Education Credit Varies
- CA 417 Intro. to Communication Research 3
- CA 460 Communication and Media Arts Senior Seminar 3 Credits
- JRN 255 Mass Media and Society 3 Credits
- JRN 355 Editing and Design 3 Credits
Complete 12 credits from the following Media Arts Electives:
- ART 220 Introduction to Computer Graphics 3 Credits
- ART 226 Special Topics in Art Credit Varies
- ART 326 Special Topics in Art Credit Varies
- ART 426 Special Topics in Art Credit Varies
- ART 280 Two-dimensional Design 3 Credits
- ART 295 Digital Imaging 3 Credits
- ART 395 Digital Imaging 3 Credits
- ART 495 Advanced Digital Imaging 3 Credits
- CA 155 Radio Operations 3 Credits
- CA 365 Advanced Television Production 3 Credits
- CA 375 Advanced Desktop Publishing 3 Credits
- CA 465 Remote Video Production 3 Credits
- CA 470 Community Programming 3 Credits
- JRN 260 News Writing and Reporting 3 Credits
- JRN 261 Reporting for New Media 3 Credits
- JRN 350 Feature Writing 3 Credits
- JRN 362 Journalism Workshop I 3 Credits
- JRN 363 Journalism Workshop II 3 Credits
Allied Requirements: 9 Credits
- MATH 102 Introductory Statistics 3 Credits
- PSYCH 101 General Psychology 3 Credits
- PSYCH 215 Interpersonal Dynamics 3 Credits
Freshman Year: Fall Semester (16 Credits)
- CA 110 Introduction to Communication 3 Credits
- ENG 101 Rhetoric and Writing I 3 Credits
- INT 101 The Neumann Experience 1 Credit
- MOD LANG 101 3 Credits
-
or
- General Elective 3 Credits
- MATH 102 Introductory Statistics 3 Credits
- THEO 104 Theological Foundations 3 Credits
-
or
- HIST CORE 3 Credits
Freshman Year: Spring Semester (15 Credits)
- CA 265 Basic Television Production 3 Credits
-
or
- CA 270 Introduction to Desktop Publishing 3 Credits
-
or
- CA 285 Basic Audio Production 3 Credits
- ENG 102 Rhetoric and Writing II 3 Credits
- PSYCH 101 General Psychology 3 Credits
- MOD LANG 102 3 Credits
- THEO 104 Theological Foundations 3 Credits
-
or
- HIST CORE 3 Credits
Sophomore Year: Fall Semester (15/16 Credits)
- CA 215 Mass Media 3 Credits
- CA 265 Basic Television Production 3 Credits
-
or
- CA 270 Introduction to Desktop Publishing 3 Credits
-
or
- CA 285 Basic Audio Production 3 Credits
- ENG LIT CORE 3 Credits
- PHIL 102 Exploring Ethics 3 Credits
-
or
- SCIENCE CORE/Lab 4 Credits
- PSYCH 215 Interpersonal Dynamics 3 Credits
-
or
- CA 206 Effective Public Speaking 3 Credits
Sophomore Year: Spring Semester (15/16 Credits)
- CA 265 Basic Television Production 3 Credits
-
or
- CA 270 Introduction to Desktop Publishing 3 Credits
-
or
- CA 285 Basic Audio Production 3 Credits
- FINE ARTS CORE 3 Credits
-
or
- General Elective 3 Credits
- JRN 255 Mass Media and Society 3 Credits
- PSYCH 215 Interpersonal Dynamics 3 Credits
-
or
- CA 206 Effective Public Speaking 3 Credits
- PHIL 102 Exploring Ethics 3 Credits
-
or
-
SCIENCE CORE/Lab 4 Credits
Junior Year: Fall Semester (15 Credits)
- CA 250 Introduction to Web Design 3 Credits
-
or
- CA 315 Writing for the Professions 3 Credits
- CA 345 Public Relations 3 Credits
- JRN 355 Editing and Design 3 Credits
- Media Arts Elective 3 Credits
- THEO CORE (200 level or above) 3 Credits
Junior Year: Spring Semester (15 Credits)
- CA 250 Introduction to Web Design 3 Credits
-
or
- CA 315 Writing for the Professions 3 Credits
- CA 355 Advertising 3 Credits
- FINE ARTS CORE 3 Credits
-
or
- MINOR 3 Credits
- FINE ARTS CORE 3 Credits
-
or
- General Elective 3 Credits
- Media Arts Elective 3 Credits
- PHIL CORE (200 level or above) 3 Credits
Senior Year: Fall Semester (15 Credits)
- CA 494-496 Cooperative Education Credit Varies
- CA 417 Intro. to Communication Research 3
- Media Arts Elective 9 Credits
-
or
- General Elective 9 Credits
Senior Year: Spring Semester (15 Credits)
- CA 460 Communication and Media Arts Senior Seminar 3 Credits
- Media Arts Elective 12 Credits
-
or
- General Elective 12 Credits