2012-2013 Undergraduate Catalog
Archived Catalog
Marketing, B.S. |
Marketing
The Marketingmajor offers career-minded students the opportunity to achieve a broad understanding of the major areas of business, while gaining specialized knowledge in the field of marketing. Marketing majors are prepared to secure challenging managerial careers in a variety of fields, such as product management, advertising, sales, retail management, and marketing research.
The Marketing major is designed to introduce students to areas that are critical to an understanding of how businesses operate: economics, finance, accounting, management, and marketing. In addition to this common foundation, each student is exposed to the critical areas of marketing, i.e., consumer behavior, marketing research, and the elements which comprise a cohesive marketing strategy. Classroom teaching and exercises are supplemented by practical experience through the completion of a Cooperative Education placement in marketing with a local business. Thus, students gain both the breadth and depth of knowledge which are necessary for future success in a variety of marketing careers.
Accreditation
Neumann University’s Marketing Program is accredited by the Accreditation Council for Business Schools and Programs, 11520 West 119th Street, Overland Park, KS 66213; Telephone: 913-339-9356, Fax: 913-339-6226; or www.acbsp.org .
Program Outcomes
In addition to meeting Business Division program outcomes, upon successful completion of this program, the graduate will earn a Bachelor of Science degree with a major in Marketing and will:
- Understand the role of marketing within the overall economy and the importance of marketing to the success of both for-profit and nonprofit organizations.
- Understand the steps of a marketing strategy, including the identification of target markets and the development of a marketing plan.
- Understand the importance of the congruence of the marketing mix with an organization’s mission and objectives.
- Be prepared to embark on a marketing career in a variety of organizational settings.
Admission Criteria
Candidates for admission to the Marketing major are required to:
- Have earned a minimum 2.25 cumulative GPA.
- Complete at least 30 credits, including the business, major, and allied requirements that are listed in the first year of the suggested Four-Year Curriculum Plan for the Marketing major, but no more than 75 credits total. Transfer students from another regionally accredited college or university, or from another Division from within Neumann University, must have their application to the major reviewed by the Dean of Business and Information Management after their first semester of taking Business courses at Neumann.
- Achieve a grade of “C” or higher for all general business, major, and allied requirements taken prior to admission to the major.
- Participate in the Division’s New Major Orientation Program.
Progression Criteria/Degree Requirements
Progression in the Marketing major leading to a Bachelor of Science degree requires students to:
- Maintain a minimum 2.25 cumulative GPA.
- Achieve a grade of “C” or higher for all general business, major, and allied requirements.
- Complete a minimum of 125 credits.
Division Repeat Policy
- Major, business, and allied requirements can only be repeated once. Students must have written permission from the Dean to take a major, business, or allied requirement for the third time.
- At most, only three (3) different major, business, or allied requirements may be repeated.
- Failure to earn a grade of “C” or better for repeated major, business, or allied requirements may result in dismissal from the Division.
Cooperative Education Requirement
Students are required to complete a minimum of three (3) credits in Cooperative Education in those areas which are related to Marketing. Students must be of junior or senior status to enroll in Cooperative Education, and have been previously admitted to the major. Students with practical experience in Marketing may apply to the Dean of the Division of Business and Information Management for a waiver of this requirement. If waived, these credits must be taken as General Electives.
General Business Requirements: 42 Credits
- ACT 103 Principles of Accounting I 3 Credits
- ACT 104 Principles of Accounting II 3 Credits
- MGT 200 Principles of Management 3 Credits
- BUS 201 Business Statistics I 3 Credits
- BUS 202 Business Statistics II 3 Credits
- BUS 309 Legal Aspects of Business 3 Credits
- BUS 321 International Business and Trade 3 Credits
- CIM 220 Introduction to Management Information Systems 3 Credits
- ECON 201 Macroeconomics 3 Credits
- ECON 202 Microeconomics 3 Credits
- FIN 301 Principles of Financial Management 3 Credits
- MGT 415 Production and Operations Management 3 Credits
- MGT 460 Seminar in Management Policy 3 Credits
- MKT 200 Principles of Marketing 3 Credits
Major Requirements: 18 Credits
- MKT 301 Consumer Behavior 3 Credits
- MKT 310 Marketing Research 3 Credits
- MKT 394-396 Cooperative Education Credit Varies
- MKT 494-496 Cooperative Education Credit Varies
- Plus 9 additional credits in Marketing 9 Credits
Allied Requirements: 12 Credits
- BUS 350 Business Communications 3 Credits
- CIM 102 Introduction to Software Applications 3 Credits
- MATH 103 College Algebra 3 Credits*
-
or
- MATH 110 Precalculus 3 Credits*
-
* Either course satisfies the MATH CORE requirement.
- PHIL 202 Business Ethics 3 Credits
Freshman Year: Fall Semester (16/17 Credits)
- CIM 102 Introduction to Software Applications 3 Credits
- ENG 101 Rhetoric and Writing I 3 Credits
- FINE ARTS CORE 3 Credits
-
or
- SCI CORE 3 Credits
-
and
- SCI CORE Lab 1 Credit
- INT 101 The Neumann Experience 1 Credit
- MATH 103 College Algebra 3 Credits*
-
or
- MATH 110 Precalculus 3 Credits*
- THEO 104 Theological Foundations 3 Credits
-
or
- HIST CORE 3 Credits
Freshman Year: Spring Semester (15/16 Credits)
- BUS 190 Introduction to Business 3 Credits
-
or
- General Elective 3 Credits
- ENG 102 Rhetoric and Writing II 3 Credits
- ENGLISH LIT CORE 3 Credits
- FINE ARTS CORE 3 Credits
-
or
- SCI CORE 3 Credits
-
and
- SCI CORE Lab 1 Credit
- THEO 104 Theological Foundations 3 Credits
-
or
- HIST CORE 3 Credits
Sophomore Year: Fall Semester (15 Credits)
- ACT 103 Principles of Accounting I 3 Credits
- BUS 201 Business Statistics I 3 Credits
- MGT 200 Principles of Management 3 Credits
- MODERN LANG 101 3 Credits
-
or
- General Elective 3 Credits
- PHIL 102 Exploring Ethics 3 Credits
Sophomore Year: Spring Semester (18 Credits)
- ACT 104 Principles of Accounting II 3 Credits
- BUS 202 Business Statistics II 3 Credits
- CIM 220 Introduction to Management Information Systems 3 Credits
- ECON 201 Macroeconomics 3 Credits
- MKT 200 Principles of Marketing 3 Credits
- MODERN LANG 102 3 Credits
Junior Year: Fall Semester (18 Credits)
- BUS 309 Legal Aspects of Business 3 Credits
- BUS 321 International Business and Trade 3 Credits
- ECON 202 Microeconomics 3 Credits
- General Elective 3 Credits
- THEO CORE 3 Credits
- MKT 301 Consumer Behavior 3 Credits
Junior Year: Spring Semester (12 Credits)
- BUS 350 Business Communications 3 Credits
- FIN 301 Principles of Financial Management 3 Credits
- MGT 415 Production and Operations Management 3 Credits
- MKT Elective 3 Credits
Senior Year: Fall Semester (15 Credits)
- General Elective 3 Credits
- General Elective 3 Credits
- MGT 460 Seminar in Management Policy 3 Credits
- MKT 310 Marketing Research 3 Credits
- MKT Elective 3 Credits
Senior Year: Spring Semester (12 Credits)
- MGT 394-496 Cooperative Education 3 Credits
- MGT 460 Seminar in Management Policy 3 Credits
- MKT Elective 3 Credits
- PHIL 202 Business Ethics 3 Credits