2012-2013 Undergraduate Catalog
Archived Catalog
Sport and Entertainment Management, B.S. |
Sport and Entertainment Management
The Sport and Entertainment Managementmajor offers career-minded students the opportunity to gain a broad-based understanding of the major areas of sport and entertainment management. Graduates in Sport and Entertainment Management move on to challenging and exciting careers in amateur and professional sport; sport management and marketing companies; sport and recreation facilities; nonprofit organizations; as well as health, fitness, and sport clubs.
The Sport and Entertainment Management major is designed to prepare students to blend general management skills with the specific demands of managing sport organizations. Sport and Entertainment Management majors acquire a strong foundation in management, finance, accounting, marketing, communications, ethics, and legal aspects of business. Specific courses provide students with an understanding of the role of sport and entertainment in society, the role of management, and the opportunities to apply their knowledge in sport-related organizations. Students supplement classroom teaching with a variety of experiential activities, such as field trips and working in sport and entertainment management settings through completion of a Cooperative Education placement. Students in Sport and Entertainment Management gain both the knowledge and practical experiences which are necessary for their future success in a variety of sport management careers.
The Division of Business and Information Management also offers a five-year Sport and Entertainment Management B.S./M.S. option for those students who plan to pursue a Master of Science degree in Sport and Entertainment Management immediately following their receipt of the Bachelor of Science degree in Sport and Entertainment Management. Additional information about this option can be found in this section of the catalog or by calling the Director of the Sport and Entertainment Management Program at 610-361-5291.
Mission
The undergraduate Sport and Entertainment Management Program at Neumann University, while embracing the missions of the University and the Division of Business and Information Management, specifically addresses the need to educate and prepare individuals for the diverse and ever-growing global sport and entertainment industry as well as future graduate study. While instilling the theories and skills that are necessary to succeed in this industry, the Program is mindful of the need to include social awareness and ethical values in discussions and decision-making practices. The Sport and Entertainment Management Program is committed to producing quality managers, administrators, executives, and citizens.
Accreditation
Neumann University is a member of the Sport Management Program Review Council of the North American Society for Sport Management (NASSM), NASSM Business Office, West Gym 014, Slippery Rock University, Slippery Rock, PA 16057; Telephone: 724-738-4812; Fax: 724-738-4858; E-mail: nassm@sru.edu ; or www.nassm.org . The undergraduate program in Sport and Entertainment Management is accredited by the Commission on Sport Management Accreditation (COSMA); COSMA Business Office, c/o NASPE, 1900 Association Drive, Reston, VA 20191; Telephone: 1-703-476-3400, Ext. 394, E-Mail: www.cosmaweb.org .
Program Outcomes
In addition to meeting Business Division program outcomes, upon successful completion of the Sport and Entertainment Management Major, students will:
- Use appropriate planning techniques for effective budgeting, marketing, and promotional activities for various events in the sport and entertainment arena.
- Examine the contributions of a variety of governing bodies in the sport and entertainment industry, and evaluate their influence on operations, decision-making, and the related community.
- Apply knowledge of regulations and legal aspects relative to sport and entertainment industry.
Admission Criteria
Candidates for admission to the Sport and Entertainment Management major leading to the Bachelor of Science degree are required to:
- Have a minimum 2.25 cumulative GPA.
- Complete at least 30 credits, including the business, major, and allied requirements that are listed in the first year of the suggested Four-Year Curriculum Plan for the Sport and Entertainment Management major, but no more than 75 credits total. Transfer students from another regionally accredited college or university, or from another Division from within Neumann University, must have their application to the major reviewed by the Dean of Business and Information Management after their first semester of taking business courses at Neumann.
- Achieve a grade of “C” or higher for all general business, major, and allied requirements taken prior to admission to the major.
- Participate in the Division’s New Major Orientation Program.
Progression Criteria/Degree Requirements
Progression in the Sport and Entertainment Management major leading to the Bachelor of Science degree requires students to:
- Maintain a minimum 2.00 cumulative GPA.
- Achieve a grade of “C” or higher for all general, major, and allied requirements.
- Complete a minimum of 125 credits.
Division Repeat Policy
- Major, business, and allied requirements can only be repeated once. Students must have written permission from the Dean to take a major, business, or allied requirement for the third time.
- At most, only three (3) different major, business, or allied requirements may be repeated.
- Failure to earn a grade of “C” or better for repeated major, business, or allied requirements may result in dismissal from the Division.
Cooperative Education Requirement
Students are required to complete a minimum of six (6) credits in Cooperative Education in those areas which are related to Sport and Entertainment Management. Students must be of junior or senior status to enroll in Cooperative Education, and have been previously admitted to the major. Students with practical experience in Sport and Entertainment Management may apply to the Dean of the Division of Business and Information Management for a waiver of this requirement. If waived, these credits must be taken as General Electives.
Course Requirements
The Sport and Entertainment Management major offers career-minded students the opportunity to gain a broad-based understanding of the major areas of sport and entertainment management. Graduates in Sport and Entertainment Management move on to challenging and exciting careers in amateur and professional sport; sport management and marketing companies; sport and recreation facilities; nonprofit organizations; as well as health, fitness, and sport clubs.
The Sport and Entertainment Management major is designed to prepare students to blend general management skills with the specific demands of managing sport organizations. Sport and Entertainment Management majors acquire a strong foundation in management, finance, accounting, marketing, communications, ethics, and legal aspects of business. Specific courses provide students with an understanding of the role of sport and entertainment in society, the role of management, and the opportunities to apply their knowledge in sport-related organizations. Students supplement classroom teaching with a variety of experiential activities, such as field trips and working in sport and entertainment management settings through completion of a Cooperative Education placement. Students in Sport and Entertainment Management gain both the knowledge and practical experiences which are necessary for their future success in a variety of sport management careers.
The Division of Business and Information Management also offers a five-year Sport and Entertainment Management B.S./M.S. option for those students who plan to pursue a Master of Science degree in Sport and Entertainment Management immediately following their receipt of the Bachelor of Science degree in Sport and Entertainment Management. Additional information about this option can be found in this section of the catalog or by calling the Director of the Sport and Entertainment Management Program at 610-361-5291.
Mission
The undergraduate Sport and Entertainment Management Program at Neumann University, while embracing the missions of the University and the Division of Business and Information Management, specifically addresses the need to educate and prepare individuals for the diverse and ever-growing global sport and entertainment industry as well as future graduate study. While instilling the theories and skills that are necessary to succeed in this industry, the Program is mindful of the need to include social awareness and ethical values in discussions and decision-making practices. The Sport and Entertainment Management Program is committed to producing quality managers, administrators, executives, and citizens.
Accreditation
Neumann University is a member of the Sport Management Program Review Council of the North American Society for Sport Management (NASSM), NASSM Business Office, West Gym 014, Slippery Rock University, Slippery Rock, PA 16057; Telephone: 724-738-4812; Fax: 724-738-4858; E-mail: nassm@sru.edu ; or www.nassm.org. The undergraduate program in Sport and Entertainment Management is accredited by the Commission on Sport Management Accreditation (COSMA); COSMA Business Office, c/o NASPE, 1900 Association Drive, Reston, VA 20191; Telephone: 1-703-476-3400, Ext. 394, E-Mail: www.cosmaweb.org.Program Outcomes
Upon completion of this program, the graduate will earn a Bachelor of Science degree with a major in Sport and Entertainment Management and will be able to:
- Understand and discuss various components of the sport and entertainment management industry, with particular emphasis on communications, finance, marketing, law, management, sport governance, and global perspectives.
- Integrate an understanding of social issues and ethical values in the decision-making process.
- Effectively utilize technical skills to conduct research and analyze information/data, as well as communicate those findings to stakeholders in the sport and entertainment industry.
- Demonstrate the acquisition of management and communication skills in a variety of workplace scenarios.
- Recognize and utilize appropriate planning protocols necessary for effective budgeting, marketing, and promotional activities.
- Appreciate the contribution of sport and entertainment in various cultural settings, as well as its effect on a diverse population of participants, spectators, and communities.
- Demonstrate accepted ethical standards and organizational social responsibility in workplace decisions, policy setting, and personal judgment.
- Understand the contributions of a variety of governing bodies in the sport and entertainment industry, and their influence on operations, decision-making, and the global community.
- Demonstrate familiarity with regulations and legal aspects relative to risk management, discrimination, labor issues, and business agreements.
- Utilize and apply practical work, personal, and career growth experiences through mentorships, internships, field trips, guest speakers, volunteer opportunities, professional publications, career planning, workshops, and career fairs.
Admission Criteria
Candidates for admission to the Sport and Entertainment Management major leading to the Bachelor of Science degree are required to:
- Have a minimum 2.25 cumulative GPA.
- Complete at least 30 credits, including the business, major, and allied requirements that are listed in the first year of the suggested Four-Year Curriculum Plan for the Sport and Entertainment Management major, but no more than 75 credits total. Transfer students from another regionally accredited college or university, or from another Division from within Neumann University, must have their application to the major reviewed by the Dean of Business and Information Management after their first semester of taking business courses at Neumann.
- Achieve a grade of “C” or higher for all general business, major, and allied requirements taken prior to admission to the major.
- Participate in the Division’s New Major Orientation Program.
Progression Criteria/Degree Requirements
Progression in the Sport and Entertainment Management major leading to the Bachelor of Science degree requires students to:
- Maintain a minimum 2.00 cumulative GPA.
- Achieve a grade of “C” or higher for all general, major, and allied requirements.
- Complete a minimum of 125 credits.
Division Repeat Policy
- Major, business, and allied requirements can only be repeated once. Students must have written permission from the Dean to take a major, business, or allied requirement for the third time.
- At most, only three (3) different major, business, or allied requirements may be repeated.
- Failure to earn a grade of “C” or better for repeated major, business, or allied requirements may result in dismissal from the Division.
Cooperative Education Requirement
Students are required to complete a minimum of six (6) credits in Cooperative Education in those areas which are related to Sport and Entertainment Management. Students must be of junior or senior status to enroll in Cooperative Education, and have been previously admitted to the major. Students with practical experience in Sport and Entertainment Management may apply to the Dean of the Division of Business and Information Management for a waiver of this requirement. If waived, these credits must be taken as General Electives.
General Requirements: 21 Credits
- ACT 103 Principles of Accounting I 3 Credits
- ACT 104 Principles of Accounting II 3 Credits
- BUS 309 Legal Aspects of Business 3 Credits
- ECON 202 Microeconomics 3 Credits
- MGT 200 Principles of Management 3 Credits
- MGT 405 Human Resource Management 3 Credits
- MKT 200 Principles of Marketing 3 Credits
Major Requirements: 27 Credits
- SEM 201 Introduction to Sport and Entertainment Management 3 Credits
- SEM 221 Facilities and Event Management 3 Credits
- SEM 245 Media Relations in Sport and Entertainment 3 Credits
- SEM 300 Sport and Entertainment Finance 3 Credits
- SEM 325 Live Entertainment 3 Credits
- SEM 394-396 Cooperative Education Credit Varies
- SEM 494-496 Cooperative Education Credit Varies
- SEM 420 Sport and Entertainment Marketing and Promotions 3 Credits
- SEM 460 Sport and Entertainment Management Seminar 3 Credits
Choose three electives from the following: 9 Credits
- ART 220 Introduction to Computer Graphics 3 Credits
- CA 215 Mass Media 3 Credits
- CA 265 Basic Television Production 3 Credits
- CA 270 Introduction to Desktop Publishing 3 Credits
- CA 285 Basic Audio Production 3 Credits
- CIM 220 Introduction to Management Information Systems 3 Credits
- CIM 345 Web Development 3 Credits
- SEM 226 Special Topics in Sport and Entertainment Management Credit Varies
- SEM 260 Club and Resort Management 3 Credits
- SEM 270 Principles of Coaching 3 Credits
- SEM 305 Administration of Athletics 3 Credits
- SEM 326 Special Topics in Sport and Entertainment Management Credit Varies
- SEM 426 Special Topics in Sport and Entertainment Management Credit Varies
Allied Requirements: 18 Credits
- BUS 350 Business Communications 3 Credits
- CIM 102 Introduction to Software Applications 3 Credits
- MATH 102 Introductory Statistics 3 Credits*
- MATH 103 College Algebra 3 Credits*
-
or
- MATH 110 Precalculus 3 Credits*
- PHIL 202 Business Ethics 3 Credits
- THEO 220 Sport and Spirituality 3 Credits†
Freshman Year: Fall Semester (16 Credits)
- CIM 102 Introduction to Software Applications 3 Credits
- ENG 101 Rhetoric and Writing I 3 Credits
- INT 101 The Neumann Experience 1 Credit
- MATH 103 College Algebra 3 Credits*
-
or
- MATH 110 Precalculus 3 Credits*
- SEM 201 Introduction to Sport and Entertainment Management 3 Credits
-
or
- SOCIAL SCIENCE CORE 3 Credits
- THEO 104 Theological Foundations 3 Credits
-
or
- HIST CORE 3 Credits
Freshman Year: Spring Semester (16-17 Credits)
- ENG 102 Rhetoric and Writing II 3 Credits
- MATH 102 Introductory Statistics 3 Credits
- Physical Science 3/1 Credits
-
or
- FINE ARTS CORE 3 Credits
- SEM 201 Introduction to Sport and Entertainment Management 3 Credits
-
or
- SOCIAL SCIENCE CORE 3 Credits
- THEO 104 Theological Foundations 3 Credits
-
or
- HIST CORE 3 Credits
Sophomore Year: Fall Semester (15-16 Credits)
- ACT 103 Principles of Accounting I 3 Credits
- MGT 200 Principles of Management 3 Credits
- MOD LANG 101 3 Credits
-
or
- General Elective 3 Credits
- Physical Science 3/1 Credits
-
or
- FINE ARTS CORE 3 Credits
- SEM 221 Facilities and Event Management 3 Credits
Sophomore Year: Spring Semester (18 Credits)
- ACT 104 Principles of Accounting II 3 Credits
- MOD LANG 102 3 Credits
- MKT 200 Principles of Marketing 3 Credits
- SEM 245 Media Relations in Sport and Entertainment 3 Credits
- SEM Elective (1) 3 Credits
- PHIL 102 Exploring Ethics 3 Credits
Junior Year: Fall Semester (15 Credits)
- BUS 309 Legal Aspects of Business 3 Credits
- General Elective 3 Credits
- PHIL 202 Business Ethics 3 Credits
-
or
- ENG CORE 3 Credits
- SEM 300 Sport and Entertainment Finance 3 Credits
- SEM Elective (2) 3 Credits
Junior Year: Spring Semester (15 Credits)
- BUS 350 Business Communications 3 Credits
- ECON 202 Microeconomics 3 Credits
- General Elective 3 Credits
- PHIL 202 Business Ethics 3 Credits
-
or
- ENG CORE 3 Credits
- SEM 325 Live Entertainment 3 Credits
Senior Year: Fall Semester (15 Credits)
- General Elective 3 Credits
- MGT 405 Human Resource Management 3 Credits
- SEM 394-396 Cooperative Education Credit Varies
- SEM 420 Sport and Entertainment Marketing and Promotions 3 Credits
- THEO 220 Sport and Spirituality 3 Credits
Senior Year: Spring Semester (14 Credits)
- General Elective 5 Credits
- SEM 460 Sport and Entertainment Management Seminar 3 Credits
- SEM 494-496 Cooperative Education Credit Varies
- SM Elective 3 Credits